cognitive disonance happen when there is a conflict between what we see and we hear
people sometimes must prove behaviorally what they say
they sometimes must prove against their reputation and their behavior
because relationship goes thru boundaries and get tested
They sometimes must convince us that they are not what we think they are
for example, public speakers could have a reputation of trying to sell something
they must convince me that they are genuine
that they are not trying to con me
my shame detector is working
their behavior may betray them or they can't play it well
it's a game of cons, who can convince the trust
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